House building company Keepmoat has announced the appointment of a new Managing Director who will spearhead the company’s ambitious growth strategy, starting with a Manchester-based project.

Sandy McBride, 55, is the new Managing Director of the company’s North West division, and he has already set his targets by aiming to double the number of homes forecasted to be sold per year within a five-year window.

On his appointment, McBride told news reporters that the company has a “fantastic reputation” for regenerating communities and neighbourhoods through the building of high-quality housing. He also believes that this is the right time for him to be joining an ambitious company, as the economy is improving and that there is a housing shortfall in the North West.

The company is currently forecast to sell more than 400 homes in the North West during the 2014/15 financial year and McBride wants to increase this figure to 800. He joins the firm from Redrow, where he was the Head of the North West division for nearly three years and was responsible for constructing 350 houses a year.

McBride’s appointment comes less than a month after Keepmoat was chosen by Manchester City Council to build properties for private sale in the Manchester area; a first project of this type for the company.

In July this year, Manchester City Council announced plans to construct 400 flexible ‘Lifetime’ houses, which will be part of a £50m regeneration project in the Gorton area. The scheme is subject to planning permission.